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Committed to Protecting Your Privacy

The Bitter Sweet® Privacy Policy

Sweet Points™ Bitter Sweet® Reward Program in Canada recognizes that your trust is fundamental to the value of the program for you as a Sweet Points™ member.

Protecting the privacy and confidentiality of your personal information will always be a fundamental principle in our relationship with you, our valued customer.
This privacy pledge tells you how we will ensure the confidentiality and privacy of the information that you entrust us with.

1. Bitter Sweet® collects personal information for the following purposes:

  • To administer the Sweet Points™ program,
  • To process our member’s reward redemptions,
  • To understand and analyze Sweet Points™ members responses, needs and preferences,
  • To communicate information such as special promotions, discounts, merchandise preview, pre-sale notification, etc…,
  • To enable our Sweet Points™ members to participate in promotions and contests.
  • From time to time, you may be asked to provide additional personal information. If you choose not to provide this information, it will not affect your ability to collect
    or redeem Sweet Points™.
    The collection of your personal information will be limited to what is necessary, and will be used only for the purpose for which it is collected.

    2. Member information is processed and stored in secure and confidential databases available only to Bitter Sweet® and Bitter Sweet® associates. Your information will be
    kept on file for as long as necessary, in order to serve you better.

    3. Bitter Sweet® does not give, rent or sell our member’s list from the Sweet Points™ program to any organization or individual without your consent, unless
    required by law.

    4. Bitter Sweet® respects the privacy of our members when promoting products and services.

    If you do not wish to receive marketing or promotional communications in electronic, printed or verbal format, simply inform us by going to:; or by calling us at 1-888-253-3351, or email us at

    Your ability to collect or redeem Sweet Points™ will not be affected. However, by opting out of receiving communication, you will not be able to receive information
    regarding special promotions, discount coupons, merchandise preview, pre-sale notification, etc.

    5. You are entitled to access your own personal information, to correct inaccuracies, and to update any changes.
    Please log on to or call us at 1-888-253-3351.

    However, your information may not be disclosed to you where the information cannot be separated from the records of other customers, cannot be disclosed for
    reasons of security or commercial confidentially, or is protected by legal privilege.

    6. The Bitter Sweet® Web Site Policy: The Sweet Points™ Bitter Sweet® Reward Program collects information on our member’s online activity through non-identifiable
    information regarding user navigation, such as the IP address of your computer or your internet service provider, the date and time you access the web site, and
    the sections of the web site that you visit, and the use of tools and functions available on This information is used to understand and
    analyze our member’s responses, needs and preferences, and to develop, enhance, market and/or provide products and services to meet those needs.

    7. For questions or comments about our privacy policy, please contact us at, or call us at 1-888-253-3351.